The Tecnobrega Business Model arising from Belém do Pará
June 9th, 2009
If you are a fluent Portuguese reader you might want to download the above book for free as a PDF file. It is a comprehensive study of the Tecnobrega phenomenam from the far North-East of Brazil, amazon country. Tecnobrega could have been Brazil’s next baile funk, i.e. an exportable exotic ghettotech, but is in fact far too cheesy for most tastes. However, what is interesting about Tecnobrega is its self-sustained business model and that it is a soundsystem based music, almost entirely based in the neighborhoods of the Belém do Pará outskirts.
I have started reading the book on my laptop and it is a fascinating piece of research.
There is an overview of the book in English here.
and you can download the PDF file here.
The documentary “Good Copy, Bad Copy” about tecnobrega is well worth watching as well. Below is a clip:
